Trung Coffee Company is a Phoenix based cafe that specializes in traditional Vietnamese style coffee drinks. The name "Trung" derives from the Vietnamese word for "egg", as the star of the menu is the Ca Phe Trung - an egg cream style coffee.
The purpose of this project is to come up with a brand identity that mirrors its product flavors-simple yet bold, appealing to people of all ages. The challenge is marrying Vietnamese tradition and culture with a trendy and fresh feel.
